Marketing a luxury property – our top tips Are you the owner of a high-end property? Are you thinking about selling your luxury property? Would you like to know how to market a luxury property? How do you go about choosing the right agent for a luxury property? I’m guessing that if you are reading this article, you are probably the very lucky owner of a high-end luxury property? Or perhaps you know someone who is? The larger and more valuable a property is, the better marketing package it needs. It’s no good choosing a cheap estate agent who prints their brochures on A4 paper, or can’t fit in weekend viewings. High end properties need high-end marketing. A luxury BMW would not be sold using a tiny online advert, or a mediocre brochure – it would need expensive advertising and a glossy, eye-catching brochure. It’s exactly the same with houses. We have put together some great guidelines for selling a luxury home: – 1. Excellent Estate Agency Branding It’s imperative that you make sure you choose the correct estate agent with an excellent local reputation and an impressive sales record for expensive properties. Not all estate agents are equipped to…
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